Matthew and Choke are right - nothing inherently wrong with Rolexes; they're fine timepieces and good value at MSRP. In fact, they're free. Hear me out - the sports models appreciate predictably. I have a Seadweller I purchased in 2002 - even after 20 years of hard wear, I could sell it for 3.5 times what I paid - well ahead of inflation and I have enjoyed it immensely. I could sell the GMT I lucked into last month for 1.6 MSRP. Most other brands in the same league (and higher horology like VC and Lange) depreciate.
Regarding perceptions - like a fine steel bike, a 911 GT3, etc. there's something inherent that sets them apart and inspires the cult-like devotion. And like a fine bike, nice bottle of wine, 911 GT3, etc. there will be douches who buy them for the name with zero appreciation of what makes them special. For the last few years, SS sports models are near impossible to find at dealers. Rolex controls production to maintain the value of the brand. And yes, some dealers are snobby. Walk out when you encounter them. Others are watch enthusiasts who are nice to speak with and will get you a sports model if they know that you 'get it.' I believe that explains my luck with the GMT. And finally, Rolex is a foundation, not a corporation. They do some decent things with the revenue. Check out rolex.org (as opposed to the watch site, rolex.com)
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