Originally Posted by
jerk
Archi-
This is a really big question so apologies in advance for the long winded answer. With my experience in traditional brick and mortar bicycle retail and the work I have done with my own brand, I think big changes are coming to the way in which people purchase bicycles. To a certain extent, the small frame builders are ahead of the curve when it comes to a modern distribution model. They're selling direct to the end consumer, not holding inventory and and producing based on actual orders rather than projections. The vast majority of specialty retail product sold begins life as an inquiry on the internet and the big bike suppliers have yet to find a way to successfully navigate the model. This is in no small part due to the fact that their balls are firmly squeezed in the hands of stupid, backward, stagnant retail dinosaurs who run the big bike shops. These guys in general don't like informed customers, don't understand the way modern information is permeated and have no vision for distribution of their goods and services beyond people walking into the shop and saying "i need a bike".
the guy or gal who buys a really high-end bike is never going to be a huge profit center for a large well run brick and mortar bicycle shop. They tend to be needy, opinionated, knowledgable and price conscious to a point that at best a bike shop can break even selling the expensive fancy stuff..... somehow, these same folks behave differently when dealing directly with a small builder. a small builder has a monopoly on his product. you can't go buy a gaulzetti or an anvil journeyman someplace else cheaper. the client also ends up dealing directly with someone who by definition is informed and an expert on his product.
this works well for everyone if the small bike builder is good at everything; design, sales, marketing, administration not to mention fabrication. most suck at one if not most of these things. personally, i see a huge opportunity for a real contract build house that is efficient, competent, timely and able to work with all the materials and methods of modern frame construction. the inability of the italian job shops to transition from steel to aluminum to carbon ultimately spelled the death of italian bicycle manufacturing and with it was lost alot of the innovations and attention to detail in regards to geometry. the big chinese manufacturers have open molds that are generally too cheap to overlook and the development of unique or one off really special bikes is just not in the cards for even the little bike brands anymore.
what you mention is a project someone should take on. i would support it wholeheartedly.
thanks!
craig
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