Originally Posted by
Carl S
Typically I lurk around here because there are so many big brains out there I can rarely add anything that hasn’t already been said. I thought I’d pipe up this time because I feel pretty strongly about this subject. Here are the reasons I exhibit along with my reasoning.
There are two distinct reasons I do NAHBS the first and the main reason is sales. This is a tough one for a lot of builders because the cost to attend and exhibit for a builder is significant. The direct sales impact is not. I would guess most exhibitors won’t sell a single frame at the show and of the builders that do, they will only sell a few at most. If it cost a couple thousand dollars to attend you need to sell a lot of frames to pay for it. So if you have a built in local market or a decent back log as a builder you may not see it as a good investment once you add in the cost and time. While that is a pretty obvious way to look at the show when deciding to attend there are those who take a more indirect view of the benefits and I fall in to that group.
The ways I see it is that there are X number of customers out there willing to spend the type of money that can buy a custom frame. Most don’t know of us or our product and wouldn’t know how to buy a custom frame if they did. On top of that most don’t know what a custom frame has to offer that a peg bike doesn’t. NAHBS give the custom frame community an opportunity to get in front of those customers and make our case. Suddenly we can be an option to those buyers. I don’t see it as Strong Frames competing against other custom builders. I see it as Custom builders competing against peg bikes. In order for us to be effective we need a large enough number of quality, experienced, professional builders at the show to make it of some consequence. If there aren’t, the show won’t garner the interest needed to make it effective. So when I go to the show, I promote custom frames as a whole. As go custom frames so goes Strong Frames.
The second reason I attend the show is community. I love frame building and everything about it. I would go to the show if I didn’t build frames for a living. Luckily I get to go exhibit and attend. Framebuilders I think are unique to a lot of other business in that we are very open and non-competitive with each other. That’s something I love. When we’re at the show we share what we know and how we do things and that strengthens all of us. If I skipped the show I’d miss out on a lot. I know when I return from the show I’ll be a better framebuilder than I am when I get there, guaranteed.
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