The punchline of much axe-based cynicism - but then also one of the more interesting adventures in branding - is back. After selling the business and watching it slide downwards into the void, Peter Buchanan-Smith has his company back. I'm happy about it. I still have two pairs of work pants from the company that will not die. And I've tried to kill them. I hope he starts making a denim work shirt again, because that was also a hit, though I did kill that by nearly sleeping in it I wore it so much.

Of course his first product is an axe.

Bonne chance, Monsieur Būcheron !!

https://www.bestmadeco.com